Welcome to Golden Coast Essentials – Where Fashion Meets Purpose

G’day! I’m Eleanor "Ellie" Dawson, a former fashion designer with a love for two things: timeless style and Australia’s wild beauty. After a decade of creating eco-conscious clothing from my Byron Bay studio, I realized something: true beauty isn’t just what you wear – it’s how you care for yourself from the inside out. So, in 2020, I swapped fabric swatches for botanical blends and launched Golden Coast Essentials: a curated collection of skincare that honors both your skin and the planet.

From Threads to Thrive

My journey started in the world of sustainable fashion. While designing garments from organic cotton and hemp, I became obsessed with materials that tell a story. But the more I learned about harmful chemicals in skincare, the more I wondered: Why shouldn’t self-care be as ethical as our wardrobes? Armed with my eye for quality and a stubborn belief in “slow beauty”, I partnered with Aussie farmers and chemists to create products that feel as good as they look – no compromises, no greenwashing.

Why We’re Different

 Fashion-Forward Ethics: Just like my clothing line, every product is made to last – not just in results, but in impact. We use 100% recyclable packaging and support Indigenous communities through ingredient sourcing.
 Designed with Intent: Think of us as the “tailored suit” of skincare: minimalist, precision-crafted, and free from filler ingredients.
 Small Batch, Big Standards: We’re still run from our Gold Coast studio, where every formula is tested on friends and family first (never animals!)

For Those Who Wear Their Values

Golden Coast Essentials is for anyone who believes:

 Luxury shouldn’t cost the Earth (literally or figuratively!).

 What you put on your body matters as much as what you put on it.

 Local is everything – from our Kakadu Plum serums to our partnerships with Aussie conservation groups.